5 Ways to Cold Call Confidently in your New Business.
Updated: Jun 27, 2020
Starting a business can be a daunting and exhilarating thing at the same time.
Most businesses start with the exhilaration phase, the dreams of growing a brand, or a business or service to help as many people as possible. Starting a business, the emotions are usually one of joy and excitement.
Then 6-week pasts. Two months. Reality hits. No sales yet. We’re on social media liking and following everyone in the hope that we are noticed. Starting a business takes time we tell ourselves. It does, so best to make that time count.
In this blog I’m going to run through some mindset tools to stay resilient in the sales process and not to get disheartened when starting out. Understanding sales cycles is a good way to manage our emotions and expectations of our goals and outcomes.
1 - Who
Firstly, look at your who. Who are you trying to help? Who is your customer? What are their pain points? If you are a health coach – maybe he or she has tried hundreds of diets and hates exercise - what do you have to offer that will be different?
Do you reach out to a particular demographic? Be sure to be speaking the same language.
2 - Get out there
Network and socialise (just remember socialising was a thing before social media came along…) connecting with folk in person not only adds confidence in sales calls for the future but gives a chance for folk to meet you and hear your passion in your business. This will work well together with the next point.
3 - Be prepared
Business cards, a book (if you have written one) an Instagram handle - whatever it takes. Always have information at the top of your head, you never know when you will meet your ideal client. I’ll never forget, years ago, I attended a business etiquette training in Switzerland at École hotelier Lausanne. The charming Director Louis Lim suggested to have business cards with you at all times including on holiday even on a beach! With a cheeky grin, he explains when you are sun tanning on the beach who is on the same beach as you? CEO’s of companies Directors, Professors. You never know whom you will meet. It has stuck with me ever since. Interesting, I got one of my first sales roles whilst on holiday - that just proves the point!
Consistency is a key in sales, dedicating just a few hours a week can make a big difference. The more calls and ‘reach outs’ the more people will get to know your product and it grows from there, just as one dedicates time and resources to admin, marketing and accounting areas of business - sales is a part of business that requires dedicated time. Why not start by one hour a week?
5 - CRM
Start with a CRM early, what is CRM? It stands for Customer Relationship Management. Every sales person uses one, it is a way to track conversations and when to follow up. There are so many packages out there, many also offer free trials. I use Capsule CRM and love the simplicity of it. Easy to navigate, tech friendly and is a very good system.
If you are interested in Capsule CRM, I have an affiliate link: click here. It is free for the first 250 leads; and can be linked up with, Xero, Fresh Books and Free Agent Accounting Systems and many other apps including MailChimp, why not give it a try?
If CRM’s are too complicated to begin with, even an excel sheet is a good start.
The key is to start. By having conversations and logging them down, confidence will build simply as your leads list grows.
It’s an exhilarating feeling. Go on, Enjoy your business again.
If you enjoyed this article and would like to grow your sales, why not look into my intro to sales course?